Amazon opens office in Tallinn: Why Estonia?

The cloud giant Amazon has opened a new office in Tallinn to strengthen its presence in the Baltics. The office will be used by Amazon Web Services (AWS) and Amazon Music and complements the existing Estonia presence to be closer to customers in the region. 

Amazon justifies its investment with the growing trend of many companies moving their business-critical applications to the AWS cloud. In Estonia, there is already a growing customer base that the company wants to expand further. 

"The opening of the new Amazon office in Tallinn marks an important milestone and reinforces our commitment in Estonia," said Kellen O'Connor, CEO of AWS Northern Europe. 

For Estonia itself, this is a strategically significant step: The country is considered an innovative environment with good digital infrastructure, which appears attractive to global tech companies. The state is supporting Amazon in this endeavor, among other things, through the foreign investment center of the Estonian Foundation for Entrepreneurship and Innovation. The new office will allow AWS to respond faster and more locally to customer wishes. At the same time, Amazon is solidifying its role as an important player in the digital ecosystem of the Baltic countries.

SOURCE: SWISS-BALTIC CHAMBER OF COMMERCE SBCC